The VA TourismPodcast

Unpacking the legal issues around Tourism Investment: A conversation with Safiyaa Akoojee

My Guest today is Safiyaa Akoojee, Founder and CEO of Fortunatus Advisory. Safiyya is a Dubai based South African Attorney & advisory professional, with more than thirteen years of law practice experience. In this conversation, she highlights the critical role of attorneys in the business of tourism and the right framework to attract the right investments to destinations. Safiyya will be speaking at the upcoming Tourism Investments Forum Africa scheduled for 10-12 April in Cape Town, South Africa.
Safiyya is a dynamic, performance-driven professional who has held leadership posts in multiple businesses and provides global expertise with legal insights to advise businesses and executives alike. Safiyya has an acute business acumen and foresight allowing her to advise her clients on the intricacies of cross border transactions and offshore establishment.Having gained a significant amount of experience representing various businesses & industry sectors. Fortunatus Advisory has mandates representing clients in multiple diverse sectors of the economy including oil, gas & energy; travel, tourism & hospitality; food manufacturing; real estate & construction sectors. Representing high net worth clients through Africa & the Middle East, securing foreign direct investment, and advising on offshore strategy providing a complete suite of services, Safiyya is an astute legal & private advisor.Safiyya previously had success in completing foreign direct investment transactions, and practicing in commercial and corporate law matters, both litigious and non-litigious. Having successfully advised and represented international trade, company formation specialty, and offshore company strategy. Safiyya worked as Director of Thomson Wilks Inc. in association with DWF for thirteen years as the sole international attorney, focused on Middle East strategy & legal consulting. She speaks regularly at conferences on international investments and the international legal environment & regulations supporting business opportunities, whilst overcoming cross-border and governmental challenges, in an ever-increasing multicultural society.She has also served as President of the South African Business Council, Dubai U.A.E, and represented South Africa in procuring foreign direct investment.Safiyya holds multiple degrees in Bachelor of Arts (Law, International Relations, English), the University of Witwatersrand; Bachelor of Laws (LLB), University of South Africa; Post Graduate Certificate, Commercial & Corporate Law, University of London (awarded merit*); Post Graduate Diploma, Banking & Finance Law, University of London (awarded merit*); Masters of Law (LLM), Banking, Finance & Corporate Law, University of London

TIFA 2024 to Elevate African Tourism Investments to New Heights

Ahead of the 2nd edition of the Tourism Investments Forum Africa (TIFA) to be held during World Travel Market Africa in Cape Town, South Africa from 10-12 April 2024, we caught up with the CEO of Millvest Investments, organisers of the event Miller Matola. He says this year’s edition will be riding on the successes that inaugural event chalked and the tourism industry is buoyed by the fact that the event is taking place at an important market place.
 

Is Africa doing too little for the North America Outbound Market? Jacinta Nzioka unpacks the enormous potential

In today’s episode, a distinguished destination marketing expert and Founder & CEO of Globify Solutions, a full-service marketing agency Jacinta Nzioka has admonished African DMOs to outline targeted strategies in growing the interest of the continent in the US Outbound market. Jacinta believes Africa should look at niche products for the US market while enhancing its marketing and activations on the ground.
Jacinta previously spearheaded the Kenya Convention Bureau (KCB) as its founder CEO for four years since 2019, following over two decades at the Kenya Tourism Board (KTB). During her tenure at KTB, she held key positions, including Acting CEO, and Director of Marketing for 9 years, overseeing global tourism marketing strategy and fostering sector revival for Kenya during crises.
Her trailblazing destination marketing journey in Kenya and globally included driving impactful initiatives in leading Kenya’s entry strategy into Africa, and Asia as well as growth into the East and Central European region.  During her helm at KTB's Marketing function, the Board was recognized as Africa’s Best Tourism Board for 7 years consecutively.  As a marketing technical expert, Jacinta worked jointly with East African partner states to develop a regional destination brand, oversaw the relaunch of the destination brand Magicalkenya, and developed a domestic tourism TembeaKenya brand campaign both of which remain Kenya’s destination brand locally and internationally.

Exhibitors share impressions of Africa Showcase Southern Europe Roadshow

During the recent Southern Europe tour of Africa showcase in Madrid Spain, the VA Tourism podcast caught up with three African travel & facility specialists who made the trip with the Onshow team. The Director of Marketing at Sopa Lodges, Rosemary Muthoni, Lindie Strauss of NaC Helicopters, and Lana Carls from Wesgro all expressed excitement and optimism about the potential of southern Europe as a market for Africa to consider.

Africa Showcase 2024: We've seen Increasing demand from the Spanish Market- Chris Anagnostellis

My Guest today is Chris Anagnostellis, a seasoned African tour operator and CEO of African Anthology. Chris tells me they’ve seen an increasing demand from the Spanish market inspite of the unavailability of direct air access between Spain and South Africa. He says the Africa Showcase platform is a more focused market gateway which has been rewarding for him and his business.

Africa Showcase 2024: Understanding the Spanish Outbound Tourism Market with Eduardo and Lucia

My conversation today is with two Spanish outbound tour operators Eduardo Garcia del Alamo and Lucia Diaz Jimenez. At the recent Africa showcase Southern Europe roadshow in Madrid, Spain the duo unpacks the opportunities and challenges with the Spanish outbound market. They believe the growing awareness of Africa in Spain as an alternative destination should urge stakeholders to work together to eliminate barriers hindering its growth.
 

How Kempinski Hotel Accra Gold Coast City is transforming guest experience with Lady In Red and West Africa’s first Gentleman In Red

In the inaugural episode of the VA Tourism Podcast for 2024, the Lady In Red team from Kempinski Hotel Gold Coast City Accra explores the distinctive features that set their service apart from traditional concierge offerings. From delivering personalized guest experiences to going above and beyond, the Lady In Red epitomizes exceptional, memorable, and captivating service guaranteed to enchant guests. In a hearty conversation, guest host Samuel Obeng Appah  engages, Surabhi Mahajan and Judith Ada Agbara on 14 years of Lady In Red. Additionally, the podcast highlights David Quartey, the first Gentleman In Red in West Africa.

State of Africa’s Tourism Sector: What to lookout for in 2024

Today’s episode is our Final podcast for the year 2023 and episode 215. This special state of tourism review will bring you a roundup of how tourism fared and our projections of the sector in 2024.We listened to your feedback and have introduced this new format which will be a regular feature once every month to help you and in particular the travel trade to be abreast with the changes in the industry expected to shape the sector going forward in 2024.
To help me run commentary on these issues are four distinguished media personalities versed in tourism and its related sectors. I have Lebawit Lily Girma an award-winning Ethiopian American travel journalist and founder ofTourismLens.com, a platform dedicated to equitable, sustainable tourism and she is currently a full-time travel reporter at Bloomberg News.
Naledi K. Khabo, CEO of African Tourism Association. She is a global strategy leader with 25+ years experience across Operations, Marketing and technology. Naledi currently serves as chief executive at the Africa Tourism Association (ATA), a global trade association promoting travel and tourism to Africa and strengthening intra-Africa partnerships.
Kingsley D. Uranta is the Assistant General Manager-Operations at Channels Television, Lagos, Nigeria with the sole responsibility of driving strategy/innovation, partnership, corporate communications, and training. He has a robust career in communication spanning over 20 years in a variety of functional and managerial roles.
EMELIKE OBINNA is an award-winning journalist with over 12 years of experience. He majors in Travel, Tourism, and Hospitality, which he reports with passion. He heads the Travel and Tourism Desk of BusinessDay, the foremost financial Publication in Nigeria.