The VA TourismPodcast

In today’s episode recorded at last week’s IBTM World, the flagship global meetings and events showcase in Barcelona, newly appointed CEO of the Uganda Tourism Board (UTB), Juliana Kagwa says the stars are finally aligning for Uganda’s tourism industry – and she is determined to ride the momentum with a reinvigorated strategy, bold targets and a fresh spirit of public–private partnership.
 

In this conversation, I sit with Eva Mwangi, the dynamic Head of Sales and Marketing at Tribe Collection, one of Kenya’s most respected home-grown hospitality groups.Eva offers a thoughtful look into Tribe’s evolution as a leading boutique brand, its commitment to art, community engagement, and cultural immersion, as well as its strategic vision for the growing West African travel market.Join me as i explore how Tribe Collection is redefining urban hospitality in Nairobi and setting new benchmarks for authentic guest experiences across Kenya’s most vibrant destinations.
Eva Mwangi is the driving force behind the Sales and Marketing efforts for Tribe Hotels Group. With over 20 years of experience in the hospitality industry, she began her career in the UK at just 22 years old. Eva has excelled in various roles, including receptionist, reservations, and meetings and events management. However, her most significant contributions have come through her extensive work in sales and marketing with renowned brands like Holiday Inn, Crowne Plaza, and IHG's head office in Denham, UK.
Her unwavering dedication to creating unique guest experiences has been pivotal in shaping the hotels' offerings and enhancing customer satisfaction. Eva's innovative strategies and deep understanding of market trends have not only driven revenue growth but also established Tribe Hotels as a leader in the industry. Through her leadership, she continues to inspire her team to deliver exceptional service and memorable stays for every guest.
 
 

In this episode, we explore the dynamics of the North American market as a key source region for African tourism—and what destination managers need to understand to engage it effectively. My guests, Jane Behrend and David DiGregorio, partners at Rethink Travel Marketing and North American facilitators for the Africa Showcase platform, break down current trends shaping traveler behavior in this influential market. They share why North America holds compelling, potential for African destinations, while also highlighting how platforms like Africa Showcase create valuable opportunities for improved marketing, distribution, and visitor facilitation.
 

In this episode, recorded at the 26th UN Tourism General Assembly in Riyadh, I chat with Amanda Bernstein, Seychelles’ new Minister for Tourism and Culture—who stepped onto the global stage barely a week after taking office. She talks about her excitement, her vision for Seychelles’ tourism, and the key role culture and sustainability will play in her plans. 
In this dialogue, Minister Bernstein discusses the government’s renewed focus on cultural authenticity, women’s leadership, and youth empowerment within the sector, while outlining her commitment to innovation, inclusivity, and long-term resilience.
 

In this episode, recorded on August 24 during VoyagesAfriq’s coverage of the Seychelles Nature Trail, Mr. Paul Lebon, Director General for Destination Planning and Development at Tourism Seychelles, shares in-depth insights on Lospitalite Sesel. He discusses how the initiative has revitalized service excellence across the tourism sector and the importance of preparing the destination to deliver the warm hospitality the islands are renowned for. Mr. Lebon explains that the program aims to strengthen Seychelles’ tourism competitiveness and further position the islands as a leading travel destination.

In this episode, we examine the real impact of the Essence of Africa trade show, its evolution, significance, and what it means for the continent’s tourism future. Joining me on site is Amanda Margison, one of the founders of Essence of Africa, as we reflect on this year’s edition in Malindi, Kenya.From local community engagement to the show’s bold vision of rotating across Africa, this conversation offers an honest look at how Essence of Africa is reshaping the B2B landscape and redefining how the world connects with African destinations.
 

In this conversation, we delve into one of Africa’s most promising travel corridors, the growing connection between Latin America and Africa. Joining me is Andrea Landaeta from Sariri Terra, a leading voice in Latin American tourism. Together, we explore evolving travel trends, shifting demographics, and the critical role of air connectivity in deepening ties between the two regions.

Today’s episode features an in-depth conversation with Sherin Francis, Principal Secretary of the Tourism Department and a familiar voice on the VA Tourism Podcast.Since our last update in May—following the historic hosting of the FIFA Beach Soccer World Cup—the Seychelles has seen a notable rise in events, a  move aligned with the destination’s growth ambitions.In this episode, Sherin shares key insights into the latest developments in product offerings, new experiences for travelers, air connectivity, and the recently launched cruise tourism report. She also introduces us to Seychelles Secrets, a national grading program designed to expand authentic Creole hospitality options for visitors.