TIFA 2023:Tourism is a key pillar in shaping Brand South Africa

On the sideline of the inaugural Tourism Investment Forum Africa (TIFA) held in the Northern Cape of South Africa, I caught up with Toni Gumede from the office of the CEO at Brand SA. She underscored the power of collaboration and partnership in shaping the perception of Africa and believes platform such as TIFA is cardinal in the development of the tourism sector on the continent.