Talking Sports and Tourism in Africa with Prince Deji Ajomale-McWord

In today’s episode, the founder of African Sports Tourism Week, Prince Deji Ajomale-McWord  takes a look at the power of sports in driving tourism in Africa.

He’s a sports tourism consultant. In his home country Nigeria, he served in the Sports Industry Thematic Group under the auspices of Nigeria Economic Summit Group, where he gave recommendations on how to drive local and international arrivals, using sport. The recommendations he gave, alongside that of other bright minds in the sport, environment, and tourism industries, dovetailed into a draft that was eventually adopted as a blueprint for the Nigerian sports industry, on which an MoU signed between the Federal Ministry of Youth & Sports and NESG was predicated. 

He’s the author of ‘Life, Humanity & Leadership According To Golf’ and ‘Mulligan of Mercy’