State of Tourism in Maldives and outlook for 2023: A conversation with CEO of MMPRC Thoyyib Mohamed

In today’s episode, we take a look at the state of tourism in the Maldives and it’s quest to collaborate with partners to offer more airlifts to the sunny side of life from the Africa region. The CEO and Managing Director of Maldives Marketing and PR Corporation Thoyyib Mohamed tells me the new strategies of Maldives is to ensure that they move forward in a way that is environmentally sustainable, economically feasible, and preserves the integrity and value of its cultural heritage for generations to come.

Thoyyib Mohamed has over two decades of extensive experience in management, strategic planning, marketing, and international networking, with an emphasis on fostering creativity for executive managers. 

Being appointed to his current portfolio by H.E. President of Maldives in 2018, he played an instrumental role in navigating MMPRC to market the destination through the pandemic. Under his leadership at MMPRC, Maldives achieved the highest tourist arrival figure in Maldives history and Maldives won the position of the World’s Leading Destination for two consecutive years amidst the pandemic

A Bournemouth University graduate with a Master of Arts in Broadcast and Film Management, his career began in the broadcast field. Later he held various high-profile positions in the government such as the Chairman of MMPRC and the Minister of State for Tourism, Arts and Culture.