Corné Koch unpacks Western Cape’s state of preparedness as Live events return

In today’s conversation, Corné Koch the Head of the Western Cape Convention Bureau Takes a deep dive into the state of the MICE sector in the province and its preparedness for the post covid era as live events makes a glorious return.

A passionate promoter of South Africa, Corné commenced her formal career at the South African Chamber of Commerce as Manager of Corporate Affairs.  She then entered the destination marketing sector in 2003 as the Gauteng Tourism Authority’s Business Tourism Manager.  Pursuing her other passion, that of strategic communication, she took the role as Communications Manager at the Advertising Standards Authority of South Africa before her desire for tourism marketing enticed her back to Gauteng Tourism Authority in 2010.

 She then had another three-year stint as Trade Development and Partnership Manager.  In 2014 she moved to Cape Town and joined Wesgro, (the official destination marketing organization for the Western Cape. South Africa) in her current role as Head of the Cape Town & Western Cape Convention Bureau. Corne is the immediate past Board Chair of the BestCities Global Alliance as well as on the Board of the Cape Castle Control Board and the International Congress and Convention Association.