In today’s episode, CEO and Managing Director of IKAZE PCO Brenda Nyakira Anderson shares her story on how the Rwandan-based Professional conference organizers had to shelve major events as a result of the coronavirus pandemic. Over 12 months into the pandemic, Brenda has led the team to adapt their business model to the new normal and introduce some novelty to the market.
Prior to founding Ikaze PCO, worked within the Commercial Department at the High Commission, and was responsible for attracting Foreign Direct Investment to Rwanda and expanding Rwanda’s export base; advising the Rwandan Diaspora about various business opportunities in Rwanda and the UK; generating new Investor leads for Foreign Direct Investment in Rwanda and advising on all areas related to the Investment Code of Rwanda.
Ikaze PCO targets inbound tourism, and in particular MICE Tourism with a strong focus on Conference and Incentive travel to Rwanda. They offer a single point of contact solution for event planners. This includes venue and accommodation sourcing, event website design and online conference registration, function planning and theming, audio visual and technical requirements.