Africa's Visitor Attractions & Covid-19: A Conversation with Sabine Lehmann

In today’s episode, the founder and Chair of the African Association of Visitor Experiences and Attractions (AAVEA) Sabine Lehmann delves into Africa’s attraction scene and how visitor attractions can respond to the needs of guests in the time of Covid-19.

Sabine Lehmann has first-hand insight into the challenges and opportunities facing the attractions industry – especially on the African continent. Having held leadership roles in some of South Africa’s most iconic tourist attractions Sabine understands from the inside out how difficult it is to run a profitable and sustainable attraction in a world that is constantly changing.

Sabine is committed to building African attractions and is the founder and Chair of the African Association of Visitor Experiences and Attractions (AAVEA)  and a government relations committee member of the IAPPA (The Global Association for the Attractions Industry). She holds an MBA from the University of Cape Town and an MPhil (Futures) from the  Stellenbosch University.