The VA TourismPodcast

Africa Travel Week 2021: Megan Oberholzer Unpacks all you need to know

February 22, 2021

My Guest, Megan Oberholzer the Portfolio Director for Travel, Tourism, and Creative Industries at Reed Exhibitions, Organizer of the Africa Travel week outlines measures put in place to make this year’s unique WTM Virtual event exceptionally rewarding. She believes the sector has learned a lot in the last 12 months and the show will offer a wonderful opportunity to revive the tourism businesses.

Her role includes taking full accountability for the planning and operational management of all aspects of the portfolio, contributing significantly to the development and implementation of Reed’s strategy and to deliver exceptional performance through effective collaboration, management and development of others.

As part of Megan’s role, she builds closer relationships with the key players within the industry and gaining a broader insight into the fundamental issues affecting each show’s industries.

After almost 8 years working in Marketing with Tourvest, Megan joined Reed Exhibitions in 2015 as the Marketing Manager for WTM Africa and IBTM Africa where she oversaw and drove world-class branding and communications for two successful travel trade exhibitions. In 2017, Megan then assumed the role of General Marketing Manager adding the brand ILTM Africa to her portfolio. In this role, she passionately promoted the WTM Africa, ILTM Africa and IBTM Africa brands and oversaw all the events’ relative marketing aspects.

In May 2018, Megan was promoted to Portfolio General Manager for Reed Exhibitions South Africa’s Travel, Tourism and Sport department in which includes various dynamic trade and consumer shows namely; WTM Africa, ILTM Africa, IBTM Africa and FIBO Global Fitness Africa. Following a year as GM, Megan was made Portfolio Director in May 2019.Megan and her team passionately use the exhibition and eventing platforms to create opportunities for Travel & Tourism industry brands to market their products and services to a captive audience through face to face interaction using all of the 5 senses.

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