Zambia’s Tourism Boss on smarter growth, stronger partnerships, and Sustainability that works

Today’s conversation was recorded on-site at the 2025 General Assembly of Airlinepros International in Cape Town, South Africa. I’m joined by the CEO of the Zambia Tourism Agency, Matongo Matamwandi, who shares why aviation and tourism are natural partners—and how platforms like this one are essential for strengthening public–private collaboration to deliver exceptional travel experiences and build a thriving ecosystem.

He also offers a refreshingly unconventional perspective on sustainability and provides an in-depth reflection on Zambia’s tourism performance over the past year.