Tapping Into Nordic Demand: Africa’s Growing Tourism Opportunity

Ahead of the Africa Showcase Nordics roadshow taking place from 21–23 April in Oslo, Copenhagen, and Stockholm, I spoke with industry experts Gerald Amoudruz, CEO of World of Destinations, and Gustav Hanson, Sales Director at World of Destinations and Founder of Allternativa. They share insights on the growing appeal of Africa in the Nordic market and explain why this showcase is a rare and valuable opportunity to drive travel demand to the continent.